Advertising
Advertising That Gets Results!
With a Sales Impact Plan, using consistent daily advertising, you are assured of reaching people in all three of the buying stages and beyond. You guarantee to be top of mind when the buying decision is reached. Most advertising is ‘hit-and-miss’, failing to build top-of-mind awareness through repetition. REPETITION BUILDS REPUTATION! Unfortunately, people aren’t like elephants… we forget things very quickly. In fact, studies show that a person forgets 75% of what he or she has learned in the previous week. After three weeks, we forget 90%. After four weeks, we forget 95%. Don’t Let Your Prospects Forget Who You Are! |
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95.1 The Bull offers the following benefits:
a. Individual ‘Needs Analysis’ reports
b. Long and Short Term contracts
c. Creative Marketing Ideas
d. Saturation packages
e. Various Value-Added Advertising Programs
f. Co-op Advertising
Needs Analysis:
KCZE Sales Representatives can perform a ‘Needs Analysis’ that fully explains your business to us – pros, cons, myths, misconceptions, unique features, target audience, etc. Your business is different from the “guy down the street”, yet, you have unique traffic and profit-potential. Decide to get your ‘unfair share’ of the available consumers Dollars…contact KCZE Radio today!
Long Term Contract:
Our most popular advertising program: Long term advertising builds top-of-mind awareness, promoting your special features and products. Long-term contracts have a substantial cost-per-message discount.
Short Term Contract:
We’re as flexible as radio ought to be. KCZE Radio can develop effective short-term advertising campaigns, complete with state-of-the-art production facilities.
Creative Marketing Ideas:
Need a special promotion, an idea, an event to help build traffic? We can help – from creative copy to creative in-store events – it’s part of our service to advertisers.
Saturation Packages:
Need instant traffic and response? KCZE has a variety of saturation packages to make your event a success.
Value-Added Advertising Programs:
Many of the KCZE “packages and promotions” feature value-added benefits. KCZE offers quarterly and monthly packages and promotions that give advertisers “more bang for their buck”.
Co-op Advertising:
Each week in the immediate KCZE broadcast area, there is over $58,000 in co-op advertising that is going UNSPENT! KCZE is associated with a national Co-op Advertising Research firm that can stretch your advertising budget. In some cases, co-op advertising will pay up to 100% of the advertising investment on KCZE!
What are radio advertisers saying about their success using The Bull?
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“We’ve had great success working with 95.1 The Bull. Not only is their customer service wonderful, they also do a great job reaching out to the community with event calendars and news segments. We are very fortunate to have 95.1 The Bull helping us with our marketing at Mercy Medical Center New Hampton.” -Jenny Monteith, Mercy Medical Center New Hampton |
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“Bank Iowa has had a great relationship with 95.1 The Bull for years. We have utilized the radio advertising because it works for us. In fact, we have heard many customers tell us they have heard us on the radio, so that tells us they are listening.” -Colleen, Bank Iowa |
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“Several months ago, Special Medical Services began working with North Iowa Broadcasting on a marketing campaign. This was an additional campaign to our sports sponsorship. We know that our marketing services are in good hands.” -Terri, Special Medical Services |
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“Radio is a great way for Bank Iowa to reach out to the public. Our customers comment on hearing our familiar voices on the radio and love it. Bank Iowa and 95.1 The Bull-What a good combination!” -Marcia, Bank Iowa |